
Sonata St
Creative Marketing Specialist with Global Expertise


Business & Design My Bread & Butter
You’ve just found a Marketing Manager who not only ensures your KPIs and KAIs are met but thrives when creativity and innovation drive strategic decisions. Having worked across industries such as FinTech, Healthcare, Video, Beauty, and Fashion, I’ve identified a crucial gap - bridging the communication between the left and right brains of a team.
I specialise in blending data-driven marketing with creative storytelling, ensuring brands don’t just meet their targets but leave a lasting impact.
After all, isn’t that what marketing is all about?
VILNIUS-AARHUS-SHANGHAI-NOTTINGHAM-BARCELONA-BERLIN-TURIN
10 Years Hands-on Experience, Backed by Extensive Academic Research
Over the last decade, I’ve lived in seven different countries across Europe and Asia, gaining a unique global perspective through the lenses of marketing, branding, graphic design, communications. I strive to make a meaningful impact on every project and at every stage of the process, on a global scale.
Continuous learning is one of my core values, creating shared benefits for both the business and myself. I’m not just a strategist, I’m also a doer who's bringing the drive and motivation to energise an entire team.


My process
I believe in a structured yet flexible approach to marketing, balancing data-driven insights, creative exploration, and seamless execution. Here’s my success-proof recipe for an effective marketing campaign


Work Examples
As an aspiring entrepreneur, no task is too small or too big, and no subject is too impossible to learn. I’ve worked in both small and large teams with varying budgets.
Bringing Western Brands into the Chinese Market
Responsible for brand research, graphic design creative direction, and campaign concept development to help fashion and beauty brands, such as Jack Wolfskin, enter the Asian markets.
Results: A successful rebranding and the curation of a fashion show in Shanghai.


Managing the leading personal healthcare brand on Amazon on a global scale
Responsible for brand expansion and marketing management, including PPC, strategy, team leadership, and product launch.
Results: A complete brand makeover and strategy, reaching over 600k global customers, expanding into 5 new marketplaces, and driving a 30% year-on-year sales revenue growth


What's next?
Meaningful projects are now my priority, particularly within the wellbeing and healthcare industries. In these uncertain times, I’m eager to share my experience to initiatives that serve society, nature, the future and science.
Let’s have a conversation!

